Sport Ident

/// I created this sports ident for Al Jazeera by combining 3D animation with AI. The goal was to achieve a modern visual style while keeping control over the movement, camera and composition.


Aljazeera network

Year

2026

tools

ComfyUI, 3ds max

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Concept

Concept

c The concept brought familiar sports moments into a stylized world of simple characters, reflective surfaces and graphic details. The action needed to feel believable, even when the environment looked abstract. The basketball sequence became a useful way to develop and test that approach.

Development

Development

/// I started with reference footage and used SAM 3 inside ComfyUI to isolate the athletes, followed by GVHMR to reconstruct their movement. I brought that motion into 3ds Max, where I built the scene and adjusted the characters, ball trajectory and camera. This gave me a scene I could direct and revise.

Problem

Problem

/// The client had very specific expectations. They liked the visual quality AI could produce, but wanted precise changes to the action and framing. Getting those changes through prompts alone was difficult. A result could look good and still miss an important part of the brief.

Solution

Solution

/// My solution was to use the 3D scene to guide the AI. I exported depth and Canny passes and used them inside ComfyUI to control MiniMax. These inputs gave the model a clearer structure to follow. I could make changes in 3D, update the guidance and generate a new version while keeping more control over the result.

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