Art & Culture Show Branding
TV branding project for a cultural program focused on art, literature, theater, and creative dialogue. The visual identity was designed to feel refined, elegant, and intellectually warm, reflecting the taste of an audience that values beauty, depth, and cultural sophistication. The branding blends a contemporary broadcast look with artistic symbolism to create a memorable and premium screen presence.
ALARABY TV
Year
2025
tools
3ds max, Comfyui
/// The concept behind ضفاف was to create a refined visual identity for a cultural program focused on art, literature, and theater. The design language was built to feel elegant and thoughtful, reflecting the taste of an audience that appreciates artistic and cultural depth.
/// The branding was developed as a full visual system covering the program intro, video walls, CG elements, animated templates, and transitions. The design process also integrated 3D design and AI-assisted workflows, using ComfyUI and Qwen AI to generate key visual frames, while Google VEO was used to animate the motion between frames.
/// The main challenge was creating a visual identity that feels sophisticated without becoming overly decorative. At the same time, the branding needed to remain flexible enough to support many editorial contexts such as interviews with authors, art exhibitions, theater coverage, and cultural discussions.
///The solution was to build a clean and elegant visual system that combines artistic symbolism with a contemporary broadcast style. Carefully balanced colors, lighting, and composition helped maintain a premium cultural tone while keeping the design adaptable across the program’s different segments.
