MEE Digital Brand Identity
Addressing Middle East Eye's need for faster news video production, this project created a library of dynamic templates. These templates empower producers to create visually compelling videos quickly and efficiently
Client
Middle East Eye
Year
2022
Category
Branding
tools
adobe after effects, java script
/// This project delivers a highly customizable template system, empowering news producers to create high-quality video content rapidly. By automating graphic elements, the templates eliminate the bottleneck of traditional motion graphics workflows, enabling timely news delivery without sacrificing visual appeal.
/// The templates were built using [ After Effects expression, JavaScript ]. A modular design approach was employed, allowing for easy customization and scalability. The focus was on creating dynamic elements that could be quickly configured and repurposed, maximizing flexibility for producers.
/// Middle East Eye needed a solution for producing fast-turnaround news videos without compromising quality. Their goal was to reach their target audience quickly with relevant content, while maintaining a strong visual identity across various platforms. The challenge was to streamline the production process without sacrificing the design and dynamism of their video output.
/// To address this, I developed dynamic, coded template plugins. These plugins empower producers to create visually compelling videos directly, eliminating the need for separate motion graphics design for each piece. This significantly accelerates the production workflow and ensures consistent branding.
