Morning Show • Rebrand
Sabah Alnour is a daily morning TV show covering arts, culture, and social media trends, needed a visual rebranding to reflect its multi-platform presence. The goal was a dynamic, adaptable motion graphics package appealing to a broad audience while maintaining brand consistency.
Client
Alarabytv
Year
2024
Category
Branding
tools
3ds max, vray and Aftereffect
/// The "convergence" concept symbolized the merging of traditional and digital media, mirroring the show's content. This translated into a design language blending classic typography with fluid motion graphics, a bright, optimistic color palette, and a balance of sophistication and approachability.
/// Animated logo reveals, transitions, lower thirds, and segment openers were created using a modular design system for cross-platform flexibility. Social media elements were integrated seamlessly. Dynamic, engaging animations were used to maintain visual interest without distracting from the content.
/// The core challenge was balancing the need for a modern, dynamic aesthetic with the established feel of a long-running program. The rebranding needed to feel fresh and forward-thinking without alienating existing viewers
/// The solution blended classic design principles (e.g., a serif font for the title) with contemporary animation techniques. This created a visual identity that felt both fresh and familiar, respecting the show's history while positioning it for future growth across all platforms.
