Qira'a Thania
"Qira'a Thania" (A Second Reading) is a TV show providing in-depth analysis of pressing issues in the Middle East. Each week, the show dissects key articles and newspapers related to a specific issue, featuring insightful analysis, lively debates, and expert commentary. The project involved designing a comprehensive brand identity that reflects the show's serious journalistic approach while also being engaging and accessible to a broad audience.
Client
ALARABY TV
Year
2022
Category
Motion design
tools
3ds max, tyflow, vray
/// The core concept for "Qira'a Thania's" branding revolved around the idea of "second reading," emphasizing the show's commitment to going beyond surface-level narratives and offering deeper insights. The branding aimed to convey credibility, authority, and intellectual rigor, while also suggesting open dialogue and diverse perspectives.
/// The branding development process began with thorough research into the target audience and competitor analysis, examining existing news and current affairs programs in the region. Several logo concepts were explored, focusing on abstract representations of reading, analysis, and dialogue.
/// One of the key challenges was creating a brand identity that conveyed the show's serious and analytical nature without appearing dry or inaccessible. Balancing the need for credibility and authority with the desire to attract a broad audience presented a significant hurdle.
/// The solution involved carefully balancing design elements to achieve the desired tone. The logo and color palette convey professionalism while the typography and on-air graphics maintain a modern and engaging feel.
